Top Main Design Reasons Why 90% of E-commerce Businesses Fail
Thinking about starting a new e-commerce business, or already running one?
It's normal to feel a bit nervous because there are many challenges ahead. Mistakes will happen, and not everything will go as planned. But don't worry, there are ways to reduce common design mistakes and avoid having a failed e-commerce business (from a design perspective), because that’s what we will be discussing today.
Branding & Identity’s Face Factors:
Poor Product Presentation and Lack of Trust Signals - Low Quality product images, incomplete descriptions, and inconsistent branding fail to build trust and persuade users to buy. High-quality images and detailed, accurate descriptions are key to showcasing your products effectively.
Additionally, missing trust signals like secure payment icons, customer reviews, and clear return policies make customers hesitant to buy. Trust signals reassure customers about the safety of your brand. Displaying positive customer testimonials, and clear, fair return policies, are crucial for building confidence.
Lastly, not having a clear and memorable brand image can make it hard for customers to connect with your business. Your brand should truly represent your business and be easy to remember. This helps build a loyal customer base and encourages repeat visits.
User Navigation Factors:
Complex and confusing navigation can frustrate users and increase bounce rates. Websites with too many intricate navigation structures make it hard for users to find what they’re looking for. Simple and intuitive navigation helps users find products quickly and easily, improving their overall experience. A clear menu, well-organized categories, filtering, and effective search functionality are crucial for user-friendly navigation.
Complicated checkout processes with too many steps or required information lead to cart abandonment and lost sales. Improving the checkout process by reducing the number of steps, offering guest checkout options, and making forms easy to fill out can significantly reduce cart abandonment rates and increase conversions.
If you’re in a highly competitive market, like clothing or shoes, don’t try to be too original with your UX/UI design. Users are used to certain patterns for common actions, like the checkout process or always having a menu available. Sticking to these familiar patterns can prevent user frustration and make navigation easier. This way, you can build a user-friendly and competitive online store.
By focusing on fixing the main key design issues, your e-commerce businesses surely can increase customer satisfaction, boost conversions, and improve their chances of long-term success in the competitive online market. Using these essential e-commerce design tips and best practices, your businesses can improve their online presence, drive more sales, and build a loyal customer base.
Hope You’ll be That 10% that Succeeds, Many Lucks!
Warm Regards, Pulssse
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